
Skills

Leadership
and Teaching
I am a natural, instinctive leader. I was one of those kids who always organized and led school projects. During my time in sales I learned to gauge and overcome resistance from people and what I realized is that most of the time the resistance was caused by fear and fear was caused by lack of understanding.
Over the next 20 years I developed the ability to pinpoint the root cause of resistance and gently work through the fear by delivering knowledge in a way that teaches people without them realizing they have been taught. This causes increased self confidence and the resumption of forward action. I find this skill incredibly helpful in c-suite or L1 meetings where I need to bridge understanding without anyone actually noticing that I am providing the foundation of knowledge that the need in order to confidently make good decisions about whatever subject I am presenting.
As a manager and team leader I am an enthusiastic cheerleader. I know what it is like to be incredibly passionate and dedicated only to have your heart broken by poor leadership and I strive to make sure that my team does not experience that. I create a culture of asking for help and asking questions and I turn learning into a positive experience. I am a firm believer of protecting my employees and their time and I will stand up for them and give them the freedom to enforce boundaries to protect their morale and productivity.
Technology
and Tools
Significant Experience:
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Google & Bing Ads Editors
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Google Search Console
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Google Merchant Center
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Google Tag Manager
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Google Analytics
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Bing Webmaster Tools
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Google Sheets / Excel
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Google Slides / Powerpoint
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Google Docs / Word
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Mac Systems
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Windows Systems
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Magento
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SEMRush
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SpyFU
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Canva
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Pixlr
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WordPress
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Shopify
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Big Commerce
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WooCommerce
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Asana
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Trello
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JIRA
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Confluence
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SearchSpring
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Yotpo
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Facebook Ad Center
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LinkedIn Ad Center
Some Experience:
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SQL
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HTML
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ChannelAdvisor
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DataFeedWatch
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Browser Stack
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VWO A/B Testing
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Klaviyo
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Conductor SEO
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DemandBase
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HubSpot
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Salesforce
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Stack
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Zoho
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Agile
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Teachable
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Figma
Customer
Acquisition
and Conversion
Significant Experience:
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Google Search PPC
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Bing Search PPC
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Google Shopping
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Google Display
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Google Remarketing
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Google Mobile App Ads
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Google Video Ads
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Google Business Profiles
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Amazon Marketplace
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Competitive Analysis
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Customer Journey Mapping
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Lead Generation
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Black Friday / Cyber Monday
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Product Marketing & Positioning
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Facebook Advertising
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LinkedIn Advertising
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Apple App Store Ads
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SEO
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ASO
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Website Design
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UX Design
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Conversion Rate Optimization / CRO
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Product Marketing
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Product / Shopping SEO
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Reporting & Data Analysis
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New Product Go-To-Market
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iMap Pricing
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Retail Marketplaces & DSP's
Some Experience:
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Twitter / X Ads
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Pinterest PPC
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TikTok Advertising
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Snapchat Advertising
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Email Marketing
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Affiliate Marketing
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Amazon PPC
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Walmart Marketplace
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Dentira Dental Marketplace
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G2 Optimization