top of page

Skills

Quiet Desk

Leadership

and Teaching

I am a natural, instinctive leader. I was one of those kids who always organized and led school projects. During my time in sales I learned to gauge and overcome resistance from people and what I realized is that most of the time the resistance was caused by fear and fear was caused by lack of understanding. 

Over the next 20 years I developed the ability to pinpoint the root cause of resistance and gently work through the fear by delivering knowledge in a way that teaches people without them realizing they have been taught. This causes increased self confidence and the resumption of forward action. I find this skill incredibly helpful in c-suite or L1 meetings where I need to bridge understanding without anyone actually noticing that I am providing the foundation of knowledge that the need in order to confidently make good decisions about whatever subject I am presenting.

As a manager and team leader I am an enthusiastic cheerleader. I know what it is like to be incredibly passionate and dedicated only to have your heart broken by poor leadership and I strive to make sure that my team does not experience that. I create a culture of asking for help and asking questions and I turn learning into a positive experience. I am a firm believer of protecting my employees and their time and I will stand up for them and give them the freedom to enforce boundaries to protect their morale and productivity.
 

Technology

and Tools

Significant Experience:

  • Google & Bing Ads Editors

  • Google Search Console

  • Google Merchant Center

  • Google Tag Manager

  • Google Analytics

  • Bing Webmaster Tools

  • Google Sheets / Excel

  • Google Slides / Powerpoint

  • Google Docs / Word

  • Mac Systems

  • Windows Systems

  • Magento

  • SEMRush

  • SpyFU

  • Canva

  • Pixlr

  • WordPress

  • Shopify

  • Big Commerce

  • WooCommerce

  • Asana

  • Trello

  • JIRA

  • Confluence

  • SearchSpring

  • Yotpo

  • Facebook Ad Center

  • LinkedIn Ad Center

Some Experience:

  • SQL

  • HTML

  • ChannelAdvisor

  • DataFeedWatch

  • Browser Stack

  • VWO A/B Testing

  • Klaviyo

  • Conductor SEO

  • DemandBase

  • HubSpot

  • Salesforce

  • Stack

  • Zoho

  • Agile

  • Teachable

  • Figma

Customer
Acquisition

and Conversion

Significant Experience:

  • Google Search PPC

  • Bing Search PPC

  • Google Shopping

  • Google Display

  • Google Remarketing

  • Google Mobile App Ads

  • Google Video Ads

  • Google Business Profiles

  • Amazon Marketplace

  • Competitive Analysis

  • Customer Journey Mapping

  • Lead Generation

  • Black Friday / Cyber Monday

  • Product Marketing & Positioning

  • Facebook Advertising

  • LinkedIn Advertising

  • Apple App Store Ads

  • SEO

  • ASO

  • Website Design

  • UX Design

  • Conversion Rate Optimization / CRO

  • Product Marketing

  • Product / Shopping SEO

  • Reporting & Data Analysis

  • New Product Go-To-Market

  • iMap Pricing

  • Retail Marketplaces & DSP's

Some Experience:

  • Twitter / X Ads

  • Pinterest PPC

  • TikTok Advertising

  • Snapchat Advertising

  • Email Marketing

  • Affiliate Marketing

  • Amazon PPC

  • Walmart Marketplace

  • Dentira Dental Marketplace

  • G2 Optimization

bottom of page